Business & Career

Little Moments of Awe

Even Michelangelo, after painting the Sistine Chapel, felt the jaded grind of work he didn’t want to do. How can we stop losing sight of our work’s purpose?

Sales & Marketing

The Death of the Customer Persona

Longtime readers of this blog will know that I believe passive investing works better than active investing. Active investors spend too much effort researching their investments and picking stocks. But the vast majority of them fail to beat a simple passive investing strategy. The meta-lesson here is that putting more effort into something doesn’t necessarily

Sales & Marketing

The ROAS Trap

Quick note: I’m testing different topics to write about. This week, I’m trying a Marketing-related post to see how much you’ll enjoy reading articles like these. Let me know in the comments or by dropping me an email πŸ™‚ When I first started working in digital marketing almost 10 years ago, I was fascinated by

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