Sales & Marketing

The Death of the Customer Persona

Longtime readers of this blog will know that I believe passive investing works better than active investing. Active investors spend too much effort researching their investments and picking stocks. But the vast majority of them fail to beat a simple passive investing strategy. The meta-lesson here is that putting more effort into something doesn’t necessarily

Sales & Marketing

The ROAS Trap

Quick note: I’m testing different topics to write about. This week, I’m trying a Marketing-related post to see how much you’ll enjoy reading articles like these. Let me know in the comments or by dropping me an email 🙂 When I first started working in digital marketing almost 10 years ago, I was fascinated by

Mind & Body

What I Learned Trying To Get Stronger

I never considered myself “strong”. I’d see those huge guys in the gym deadlifting plates the size of car tyres, and I’d think to myself, “Okay forget it, I’ll never be like that so let’s just go do some bicep curls and call it a day.” But late last year, I started feeling like I

Mind & Body

The Underrated Pleasure of Reading Fiction

I used to read nonfiction books exclusively. I’m not sure when it started. Probably sometime in college when I – like so many delusional males my age – decided that I wanted to become rich. And so I started reading anything that could help me get rich. I read books about entrepreneurship, personal finance, productivity,

Business & Career

Your Meetings Suck

My team decided to do a meetings purge this week. We went on a rampage, cancelling hours of recurring meetings from our calendars. It felt great. It also got me thinking: Why do we hate our meetings so much? Why do we bemoan the fact that we don’t have time for lunch, because we have

Business & Career

Switching Your Career? Do Less Research And Do This Instead

I’ll always remember the moment when I decided that I wanted to jump to the tech industry. It was 2015, and Twitter had invited us, as clients, to their new Singapore office on Cecil Street. It was filled with colourful lamps and beanbags and Peranakan tiles. It might have looked conventional by today’s standards, but

Money & Travel

Passive Investing for Cocktail Lovers

A couple of weeks ago, I was trying to explain passive investing to some friends. I could tell from their expressions that my message wasn’t landing, so I decided to switch it up and use an analogy that they understood best: Alcohol. Here’s what I shared. The cocktail sampler set Imagine that you love cocktails.

Sales & Marketing

The Two Questions, One Idea Rule

Hello from Europe! I’m taking some time off and writing this on a 5-hour train ride. I FINALLY have some mental capacity to write after taking a couple of days off from the craziness of work. I know, I know, I haven’t been writing even though I said I was going to do more writing

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