Sales & Marketing

While most salespeople obsess over perfecting their pitch deck, 80% of deals are actually won or lost in a completely different phase that nobody talks about.

Most salespeople obsess over revenue numbers they can’t control, while ignoring the specific actions that actually drive those results. What if you could build a causal model of sales instead?

Longtime readers of this blog will know that I believe passive investing works better than active investing. Active investors spend too much effort researching their investments and picking stocks. But the vast majority of them fail to beat a simple passive investing strategy. The meta-lesson here is that putting more effort into something doesn’t necessarily

Quick note: I’m testing different topics to write about. This week, I’m trying a Marketing-related post to see how much you’ll enjoy reading articles like these. Let me know in the comments or by dropping me an email 🙂 When I first started working in digital marketing almost 10 years ago, I was fascinated by

Hello from Europe! I’m taking some time off and writing this on a 5-hour train ride. I FINALLY have some mental capacity to write after taking a couple of days off from the craziness of work. I know, I know, I haven’t been writing even though I said I was going to do more writing

A quick pre-amble: I’m not a marketer myself, but I’ve been studying marketing & business strategy for a couple of years now to help me in my day job. This stuff is hard (for me), so I sometimes write my own reflections to help me internalise what I read. This is one of those “explain

I took a day trip to Manhattan with my parents in 2008, while I was studying in the US. My mum loves Broadway, so she booked us tickets to watch a matinee. I didn’t have high expectations, since I’d never heard of the show we were watching. I grew even more skeptical when the lights

In one of my previous jobs, the thing which I dreaded more than anything in the world was a 2-hour meeting every Monday. In that meeting, the entire department would sit down and painstakingly go through the sales numbers for every single city in our network. City by city, we’d be asked to explain why