Work

Sales & Marketing

The Death of the Customer Persona

Longtime readers of this blog will know that I believe passive investing works better than active investing. Active investors spend too much effort researching their investments and picking stocks. But the vast majority of them fail to beat a simple passive investing strategy. The meta-lesson here is that putting more effort into something doesn’t necessarily

Sales & Marketing

The ROAS Trap

Quick note: I’m testing different topics to write about. This week, I’m trying a Marketing-related post to see how much you’ll enjoy reading articles like these. Let me know in the comments or by dropping me an email 🙂 When I first started working in digital marketing almost 10 years ago, I was fascinated by

Business & Career

Your Meetings Suck

My team decided to do a meetings purge this week. We went on a rampage, cancelling hours of recurring meetings from our calendars. It felt great. It also got me thinking: Why do we hate our meetings so much? Why do we bemoan the fact that we don’t have time for lunch, because we have

Business & Career

Switching Your Career? Do Less Research And Do This Instead

I’ll always remember the moment when I decided that I wanted to jump to the tech industry. It was 2015, and Twitter had invited us, as clients, to their new Singapore office on Cecil Street. It was filled with colourful lamps and beanbags and Peranakan tiles. It might have looked conventional by today’s standards, but

Sales & Marketing

The Two Questions, One Idea Rule

Hello from Europe! I’m taking some time off and writing this on a 5-hour train ride. I FINALLY have some mental capacity to write after taking a couple of days off from the craziness of work. I know, I know, I haven’t been writing even though I said I was going to do more writing

AI & Productivity

Take a Vacation and Don’t Travel

Here’s an idea: Take a whole week off and just stay where you are. Don’t travel. Don’t fill it with a activities and classes and errands. Just take the time off, with no plans, and see what happens. I tried this for the first time last year, in the second-last week of December. And it

Business & Career

The Power of Writing At Work

The person who writes down the thing has tremendous power. One of the ways you find the up-and-comers at a tech company is just like, “Okay who wrote down the plan?”That doesn’t mean that they came up with everything, that doesn’t mean that they had all the ideas, but they actually have the energy and

Sales & Marketing

Marketers Should Think Like CFOs

A quick pre-amble: I’m not a marketer myself, but I’ve been studying marketing & business strategy for a couple of years now to help me in my day job. This stuff is hard (for me), so I sometimes write my own reflections to help me internalise what I read. This is one of those “explain

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